Digital Marketing Course Module

1. Introduction to Digital Marketing

• Overview of Digital Marketing
• Key Concepts and Terms
• Traditional vs. Digital Marketing
• Understanding the Digital Consumer

2. Search Engine Optimization (SEO)

• Basics of SEO: On-page and Off-page Optimization
• Keyword Research and Analysis
• Link Building Strategies
• Technical SEO (Site Speed, Mobile Optimization, etc.)
• SEO Tools (Google Search Console, SEMrush, etc.)
• Measuring SEO Performance: KPIs and Analytics

3. Pay-Per-Click Advertising (PPC)

• Introduction to Google Ads and Bing Ads
• Setting up a PPC Campaign
• Keyword Bidding and Budgeting
• Writing Effective Ad Copy
• Conversion Tracking and Optimization
• A/B Testing for Ads
• Measuring PPC Success: ROI and Key Metrics

4. Social Media Marketing

• Understanding Different Social Media Platforms (Facebook, Instagram, LinkedIn, etc.)
• Creating a Social Media Strategy
• Social Media Advertising (Facebook Ads, Instagram Ads, LinkedIn Ads)
• Community Building and Engagement
• Influencer Marketing
• Social Media Analytics and Reporting

5. Content Marketing

• Creating a Content Strategy
• Blog Writing, Video, Infographics, and Other Content Types
• Content Promotion: Organic vs. Paid
• Content Distribution Channels
• Repurposing Content for Different Platforms
• Measuring Content Effectiveness: Engagement Metrics

6. Email Marketing

• Building an Email List
• Creating Effective Email Campaigns
• Email Automation and Segmentation
• Writing Engaging Subject Lines and Content
• A/B Testing for Emails
• Analyzing Email Campaign Performance

7. Web Analytics and Data Analysis

• Introduction to Google Analytics
• Setting up Analytics for Websites
• Analyzing Traffic Sources, User Behavior, and Conversions
• Goal Tracking and Funnel Analysis
• Data-Driven Decision Making
• Using Analytics to Improve Campaign Performance

8. Conversion Rate Optimization (CRO)

• Understanding User Experience (UX) and Conversion Funnels
• Landing Page Optimization
• A/B Testing and Multivariate Testing
• Call-to-Action (CTA) Best Practices
• Using Heatmaps and User Feedback for Optimization

9. Affiliate Marketing

• Introduction to Affiliate Marketing
• Setting up an Affiliate Program
• Choosing the Right Affiliates and Networks
• Tracking and Optimizing Affiliate Campaigns
• Managing Affiliate Relationships

10. E-commerce Marketing (Optional Module)

• Setting up an E-commerce Store (Shopify, WooCommerce, etc.)
• Product Listing Optimization
• E-commerce SEO and PPC Strategies
• Cart Abandonment and Recovery Strategies
• Using Retargeting for E-commerce

11. Digital Marketing Strategy and Planning

• Building a Comprehensive Digital Marketing Plan
• Integrating SEO, PPC, Social Media, and Content Marketing
• Budget Allocation and Resource Planning
• Campaign Monitoring and Reporting
• Continuous Improvement and Growth Hacking Techniques

12. Final Project and Certification

• Developing a Complete Digital Marketing Campaign
• Real-world Case Study Analysis
• Presenting the Final Project
• Feedback and Certification of Completion